Machine Embroidery as Art
Let’s be honest - most people have little to no idea what machine embroidery actually is. So many details we see every day feel completely ordinary that we rarely stop to think about how they were made. The Lacoste or Marco Polo logo on your jacket seems like it has always been there: just another product of mass production, with no creativity behind it at all. But is that really true?
Even people who have at least some understanding of machine embroidery often see it as something purely technical. As someone who has been working with machine embroidery for more than five years, I find that perspective somewhat stereotypical and superficial. At the same time, I can’t entirely blame people for thinking this way, because in many ways we as embroidery artists are responsible for it ourselves.
More Than Just a Machine
A large part of the machine embroidery world is filled with children’s patches, funny frogs, dinosaurs, berries, and decorative lettering. Those with a more technical mindset often focus on embroidery fonts and commercial applications. From the outside, it can all look like a fully automated process where the creator’s only role is placing fabric into a hoop.
For me, however, the embroidery machine is not the artist. It is simply the brush.
The Artist Decides
Through my work, I try to show that every design I create is intentional and deeply individual. Every stitch has its own direction, density, rhythm, and order, all carefully controlled by the creator behind it. Machine embroidery has its own logic, composition, and structure.
My role as an artist is to build a language between myself, the machine, and the embroidery software in order to translate the vivid images in my mind into something tangible while maintaining complete control over movement and detail.
The machine executes. The artist decides.
Art That Lives With You
What I love most about machine embroidery is its ability to exist not only as art, but as something deeply functional and alive in everyday life.
If you think about it, fabric has always been a canvas for human creativity. From the tapestries of the Vatican to the richly embroidered garments of British aristocracy, textiles have carried artistic expression for centuries. In a way, wearing an embroidered jacket means carrying a small piece of art into real life with you.
A painting belongs to the wall, but embroidery lives in space. It moves with you, becomes part of your rituals, your home, and your everyday moments.
Embroidered kitchen towels, linen napkins, tablecloths, aprons, cuffs, collars - embroidery can exist almost anywhere. Because of that, it creates an opportunity to interact with art in the middle of ordinary life.
In a world overwhelmed by digital noise, these tactile and carefully crafted objects bring back the feeling of something human, something made slowly, thoughtfully, and with warmth behind it.
In my own work, I try to follow a minimalist approach to embroidery design. I want my embroidery to complement the personality and interior of the person using it rather than overpowering it. Quiet details often have the strongest presence.
If my philosophy resonates with you, I would be happy to welcome you to my shop.